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Forklift industry attention, lean marketing to promote market rebound
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According Chengguan Forklift Parts understood in the traditional engineering excavators, loaders and other machinery market is relatively saturated situation, focusing on segments of the fork installed emerged as the new highlights of construction machinery industry sales growth. Recently, reporters from the city learned a number of construction machinery enterprises in the domestic and international stone exhibition, telehandlers attracted the attention of many at home and abroad, and to gain a gratifying orders.
Forks installed on various exhibitions of concern
In the near future, whether it is international fairs, such as India, Brazil, exhibition, or domestic exhibitions such as Xiamen Stone Fair, the city's construction machinery enterprises such as Jin workers, VIA, great blessing, Fujian and other manufacturers are working to bring their products exhibition, which shall Not to mention that, in the products on display, the most eye-catching performance of the fork installed.
Segments of preemption quarry
Recently, the reporter saw the workshop Jingong the shape of a giant wheel loaders, but the difference is with the loader, telescopic arm has been replaced with a large bucket Fork. "Telehandlers can be said that the construction machinery developed a new category." Yan Asan introduction, it is the foundation of earth-moving machinery wheel loaders and forklifts for in-plant handling of the integration, through the development and evolution of form The specially used in mining stone mining and handling.
According to county Forklift Parts to understand, in recent years, the stone industry is booming stage, domestic consumption has become a hot spot. Insiders said that from the international architectural decoration industry development trend in recent years point of view, glass walls have been dwindling, stone finishes growing.
"It is a stone mining industry saw a huge market space, while in the stone mining process, the mining technology and mechanized use is lagging behind, so the germination of research dedicated to the sectors of machinery and equipment." VIA Machinery Development Co., Ltd. Xiao self can "seize the other segments of the Highlands" to express the source of inspiration for the development of the fork installed. "From the point of view of Quanzhou, Nanan is stone production base, not only that, a lot of people out of Quanzhou Nanan stone to domestic exploitation of rich stone for telehandlers provide a broad market space."
In 2006, almost at the same time, VIA and Jingong has invested R & D, more than a year later, this national initiative, specifically in the quarries of new machinery came into being, was named telehandlers. After several years of development and improvement, has formed a fork installed tonnage of series production. "After increasing access to clients, the industry began to follow suit, many large domestic production of construction machinery manufacturers have joined the ranks, becoming a huge competitive battle group." Secretary-General of Quanzhou Construction Machinery Association Linbing Zhou said.
Subversion of the traditional way of quarrying
With the rapid development of stone industry, the growing demand for stone material handling machinery, construction machinery sales in the traditional outlook unclear circumstances, telehandlers contrarian, become a construction machinery industry sales growth.
"From two years of development trend and the orders of this year, telehandlers market is still in an upward trend." Xiao told reporters the self-energy, telehandlers have been able to get recognized by the market, not only because of the enormous stone trade market space, but also in the use of traditional mechanized quarrying process and weak, it can be said telehandlers advent is a subversion of the traditional way of quarrying and innovation.
According Chengguan Forklift Parts understood for a long time, stone mining drill is used to place explosives in the original method, this method not only limits the volume of quarrying, mining also caused a great loss rates, reducing the yield of stone, making the stone shortage material supply is unstable. Data show that the backward processing technology and equipment to bring the use of processing loss rate of 45-55%, product quality is not high, "In general, stone blocks mined more complete, more able to draw a good price to sell . "Yan Asan said.
Telehandler has changed the way the original quarry, stone blocks to achieve pry material, scraping, loading, stacking, and mechanized mining equipment, such as mobile and installed in place. "The use of mechanized stone blocks to reduce the breakage rate, improve product quality." Analysis of the industry.
Lean Marketing promote market rebound
In recent years, the global economic recovery is slow, construction machinery market demand tepid. In this market environment, the quality of building work has been insisting Ericsson, winning brand, Lean Marketing: a breakdown for different markets, to take "one to one" marketing approach, the market will do deep penetration, seek incremental variable ; for different operating conditions, the use of equipment maintenance, optimization and upgrading of product implementation or "Romans" improvements to ensure product reliability; channels for the distribution of personnel, marketing staff will regroup configure, optimize distribution channels, improve operational quality.
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